Group 1 - The core viewpoint of the articles highlights Lin Qingxuan's strategic focus on international expansion following its successful IPO, with plans to explore markets in Singapore and Hong Kong while also considering overseas brand acquisitions [1][2] - Lin Qingxuan's founder, Sun Laichun, indicated that the company is currently testing sales on North America's Amazon platform, but has faced challenges due to a lack of brand recognition, leading to lower-than-expected sales at a price point of over $100 per bottle [1] - The funds raised from the IPO will primarily be allocated to research and development in dermatology, botany, and cutting-edge skincare technology, as well as enhancing brand building and expanding retail outlets [1] Group 2 - During a recent event, Lin Qingxuan showcased over ten live streaming booths, emphasizing the importance of online sales, with Sun Laichun actively participating as the company's leading live-streaming host [2] - The company initially aimed for a balanced online-to-offline sales ratio of 5:5, but current trends show a shift towards 3:7 or even 2:8, indicating a need to adapt to market dynamics [2] - Lin Qingxuan is targeting younger consumers through online platforms by offering lower-priced, smaller-sized products, and has identified "small-town affluent women" as a key demographic for future growth [2]
林清轩创始人孙来春：出海不冲动，先去香港、新加坡试水