KWEICHOW MOUTAI(SH:600519) Sou Hu Cai Jing·2026-01-05 00:38Core Viewpoint - Starting January 1, 2026, the iMoutai APP will undergo significant changes, merging the "Enjoy Subscription" and "Enjoy Cloud Purchase" into a single "iPurchase" entry, allowing consumers to buy the 500ml Flying Moutai at a price of 1499 yuan per bottle without a lottery system, which is seen as a major channel reform by the company [1] Group 1 - The new pricing and purchasing model for Flying Moutai is expected to increase company profits and provide consumers with easier access to genuine products [1] - The real impact of this news will depend on whether institutional investors actively participate in trading following the announcement [4] - Historical examples indicate that institutional involvement is a more reliable indicator of stock performance than news alone, as seen in previous cases where stock prices fluctuated without institutional support [4][11] Group 2 - The article emphasizes that during volatile market conditions, the actions of institutional investors are more significant than the news itself [5] - Instances are provided where stocks experienced significant price movements, but the underlying institutional activity indicated a lack of genuine support, leading to subsequent declines [9][11] - The conclusion drawn is that understanding institutional behavior is crucial for making informed investment decisions, rather than solely relying on news reports [11]