BABA(US:BABA) Sou Hu Cai Jing·2026-01-05 02:19Group 1 - Tmall's New Year Festival offers simplified discounts, with official reductions starting at 8.8% off and additional consumer coupons available at 7.7% off, targeting various sectors including beauty, apparel, and electronics [1] - The first wave of 88VIP consumer coupons includes three tiers: 25 off for 200, 60 off for 480, and 200 off for 2000, catering to different consumer needs for purchasing New Year goods [1] - A new round of national subsidies has begun, with major appliances like air conditioners, TVs, washing machines, and refrigerators available at discounts as low as 50%, exemplified by the Siemens refrigerator priced at 5,999.5 after discount [3] Group 2 - AI glasses have been included in the national subsidy program for the first time, with sales on Tmall increasing over 15 times year-on-year, indicating a significant market growth [3] - Limited edition products for the Year of the Horse include luxury items from brands like Breitling and Chopard, showcasing a blend of modern craftsmanship and traditional design [3] - The trend of "Fat Horse" products has emerged, featuring rounded, cartoonish designs that appeal to younger consumers, with various brands releasing themed items that convey positive messages [4] Group 3 - The dining preferences of the younger generation emphasize a mix of traditional and modern cuisines, with high-end ingredients sourced globally, reflecting a desire for both quality and cultural connection [4] - Local specialties from various regions are highlighted, showcasing a trend where traditional foods are gaining popularity alongside international gourmet items [4]