茅台新动作：成立数字科技公司

Group 1 - Guizhou Moutai has established a new subsidiary, Guizhou Aimaotai Digital Technology Co., Ltd., with a registered capital of 600 million RMB, focusing on digital transformation and technology services [1][2] - The new company will engage in various activities including internet live streaming, blockchain technology services, integrated circuit chip sales, and industrial internet data services [1] - Guizhou Moutai holds 100% ownership of the new subsidiary, indicating a strategic move towards enhancing its digital capabilities [2] Group 2 - The iMoutai app has recently changed its purchasing rules, reducing the daily purchase limit from 12 bottles to 6 bottles per person, which has led to continued high demand and stock shortages [3] - On January 4, the day the new policy was implemented, the iMoutai app showed "out of stock" status, despite over 100,000 users successfully purchasing Moutai products during the New Year holiday [3] - Moutai distributors are also promoting sales, with a recent campaign offering pre-orders for the Flying Moutai at 1499 RMB, allowing customers to order up to 5 bottles, further stimulating market demand [3]