Labubu全面开放购买？线下门店一“布”难求、线上短暂放量

Core Viewpoint - The Labubu series products from Pop Mart are still experiencing stock shortages in popular shopping areas like Sanlitun and He Shenghui, despite improved availability compared to previous times [1][3]. Group 1: Product Availability - Many Labubu products, particularly the "Frontline High Energy" and "Heart Code" series, remain out of stock in both physical and online stores, indicating a persistent demand-supply gap [3][4]. - A significant restock occurred during the New Year period, but products sold out quickly, highlighting the ongoing high consumer interest [3][4]. Group 2: Consumer Behavior - Consumers are increasingly utilizing fan communities to receive real-time restock notifications, which enhances their chances of purchasing desired items [3]. - The purchasing enthusiasm for older Labubu products remains strong, suggesting that demand continues to outpace supply [4]. Group 3: Market Dynamics - The recent changes in restocking frequency and sales rules reflect a strategic shift by Pop Mart to combat scalpers and stabilize the secondary market, which had seen inflated prices due to high demand [4]. - Since June, Pop Mart has implemented large-scale restocking efforts aimed at curbing scalper activities and promoting a healthier market environment, which has led to a noticeable decrease in secondary market prices [4].