茅台新掌门放大招！力推1499元飞天直销，消费者终于赢了一回！

Core Viewpoint - Moutai has successfully made its 1499 yuan Flying Moutai available for purchase, disrupting the previous high-price market and making it more accessible to ordinary consumers [1][3][26] Group 1: Market Dynamics - The launch of the 1499 yuan Flying Moutai has led to a significant change in the market, effectively ending the "Moutai price myth" and making the product more attainable for the general public [3][26] - Previously, consumers faced challenges in purchasing Moutai at the official price, often having to pay inflated prices or buy less desirable products to secure a bottle [5][12] - The demand for the product was evident as thousands of consumers attempted to purchase it online, leading to server overloads and a rapid sell-out of inventory [5][7] Group 2: Company Strategy - Moutai's recent actions are not merely a goodwill gesture but a strategic response to declining sales and profits, as evidenced by their Q3 2025 financial report showing near-zero growth [10][12] - The company has undergone significant leadership changes, with a new chairman implementing measures to stabilize prices and eliminate forced bundling of products [15][19] - By selling directly to consumers at 1499 yuan, Moutai is able to capture more profit per bottle and reduce issues related to counterfeit and parallel goods [20][24] Group 3: Impact on Stakeholders - The new pricing strategy has negatively impacted scalpers and middlemen, who are now unable to profit from the previous inflated prices [19][22] - Retailers have adjusted their pricing strategies in response to Moutai's direct sales, indicating a shift in the market dynamics [22][24] - The overall approach signifies a move from profit based on information asymmetry to a focus on service and genuine consumer engagement [24][26]