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Group 1 - The core issue revolves around Xiaomi's response to public criticism during a lengthy live stream, where the company's explanations were perceived as lacking in persuasiveness despite a professional presentation of their product [1] - Xiaomi's public relations manager defended the company's marketing practices by stating they are industry norms, which has drawn criticism for being a common but misleading tactic [2] - The brand image of Xiaomi, cultivated by Lei Jun, is at risk due to the use of questionable marketing strategies that could harm the company's reputation [3] Group 2 - Misleading marketing tactics could lead to negative backlash against Xiaomi and its leadership, as the larger the brand's image, the quicker the fall from grace can be [4] - Lei Jun's acknowledgment of the need for change in marketing practices provides some reassurance to supporters, indicating a willingness to adapt [4] - Abandoning controversial marketing strategies could relieve pressure on Xiaomi and potentially improve the overall industry standards, as it may discourage similar practices among competitors [4] Group 3 - The company faces scrutiny over its performance marketing, which may inadvertently encourage reckless driving behavior among users, raising safety concerns [5][6] - There is a suggestion that Xiaomi should include safety warnings in its promotional materials to enhance user awareness and responsibility [8] - The emphasis on extreme performance in marketing without adequate safety messaging could lead to regulatory scrutiny, similar to past issues faced by other automotive brands [9] Group 4 - The automotive industry has seen various brands, including Xiaomi, face public backlash due to marketing strategies that emphasize performance over safety [10][11] - The influence of social media amplifies public perception and criticism, which can impact brand reputation significantly [11][12] - The choice of safety strategies, such as "abandoning wheels to protect the car," has been met with skepticism, highlighting the need for manufacturers to balance technical decisions with public sentiment [13][15]