Core Viewpoint - Shaanxi Tourism has successfully transformed static historical and cultural resources into high-quality dynamic experiences through professional operation and continuous innovation, marking a significant milestone by becoming the first cultural tourism enterprise to list on the A-share market in five years [5][6]. Group 1: Company Overview - Shaanxi Tourism started with world-class resources like Huaqing Palace and Mount Huashan and has developed a recognized brand in the performing arts industry with the show "The Long Song of Regret," which has been refined over 18 years [5][6]. - The company achieved a significant milestone by listing on the Shanghai Stock Exchange on January 6, which is seen as a strong indicator of the feasibility of connecting cultural tourism assets with the capital market [6]. Group 2: Financial Performance - The company reported revenues of 1.088 billion yuan, 1.263 billion yuan, and 516 million yuan for the years 2023, 2024, and the first half of 2025, respectively, with net profits of 427 million yuan, 512 million yuan, and 204 million yuan for the same periods [6]. - In 2024, the company expects to achieve a non-recurring net profit exceeding 500 million yuan, marking a historical peak [6]. Group 3: Business Model - The dual-driven business model of "performing arts + cableway" is the core support for the company's stable performance, with the performing arts segment, particularly "The Long Song of Regret," being a strong growth engine with an expected attendance rate of 87.77% in 2024 [7]. - The tourism cableway business, particularly the Taihua cableway, serves as a "heavy asset ballast," providing stable cash flow [7]. Group 4: Competitive Advantage - The company emphasizes that its core competitiveness lies in its professional operational management and continuous product innovation, rather than just the scarcity of resources [8]. - The ongoing innovation in the performing arts, such as the introduction of "Ice and Fire Long Song of Regret," showcases the company's ability to adapt and enhance visitor experiences [8]. Group 5: Future Strategy - The company aims to upgrade its core products and innovate experience scenarios to meet the evolving consumer demand for meaningful and immersive experiences [10]. - Plans include the construction of a cultural immersive experience theater at Mount Huashan, utilizing VR and AR technologies to enhance visitor engagement during wait times [9]. Group 6: Expansion Plans - The IPO aims to raise 1.555 billion yuan, which will be used for projects including the construction of the South Line cableway at Shaohua Mountain and the comprehensive service center for Taihua cableway, marking a key step in the company's national expansion [10]. - The project in Tai'an is not a simple replication but is based on deep cultural insights, aiming to create a unique nighttime cultural consumption experience for over 8.6 million annual visitors [11]. Group 7: Long-term Vision - The company’s long-term vision focuses on creating unique and profound memories for visitors, ensuring that the cultural heritage is experienced and passed on [12].
董事长专访 | 陕西旅游马婷：以专业化运营与持续创新打造全国一流文旅企业