小米硬核拆车，让中国汽车竞争回归质量核心

Core Insights - The article discusses Xiaomi's proactive approach in addressing public concerns regarding its electric vehicle, the YU7, through a transparent live-streamed disassembly event led by CEO Lei Jun, showcasing the vehicle's safety features and design [1][2][4]. Group 1: Product Transparency and Safety - Xiaomi's live-stream event aimed to dismantle the YU7 to directly address safety concerns, including the vehicle's structural integrity and battery protection mechanisms [1][2]. - The engineering team demonstrated the YU7's safety features, such as a design that allows front wheels to detach during a collision to absorb impact energy, thereby protecting the passenger cabin [1][2]. - Lei Jun acknowledged industry-wide issues like vague marketing practices and committed to improving transparency in promotional materials [2][4]. Group 2: Market Performance and Future Plans - Xiaomi reported impressive delivery figures, with over 410,000 vehicles delivered in 2025, surpassing the initial target of 300,000, and the YU7 achieving 150,000 deliveries within six months of launch [4]. - For 2026, Xiaomi plans to focus on three key areas: investing 200 billion yuan in technology research and development, enhancing AI capabilities, and creating a comprehensive user experience [4]. - The company set a delivery target of 550,000 vehicles for 2026, aiming for overachievement [4]. Group 3: Industry Impact and Consumer Engagement - The live-stream event served as a platform for consumers to better understand automotive technology, making complex safety designs more accessible [5]. - Xiaomi's transparent approach may encourage other companies in the industry to adopt similar practices, fostering a competitive environment focused on product and technological excellence [5][7]. - The event highlighted the importance of innovation and quality in the automotive industry, emphasizing that long-term consumer trust can only be built through transparency and technical advancement [7].