拼多多发布《新质供给地方风味消费趋势》：酸汤出黔、脆哨入沪，地域美食加速出圈

Core Insights - Pinduoduo's "trillion support" initiative has significantly boosted the popularity of regional delicacies, with product SKU numbers increasing by 40% year-on-year and the number of post-00s merchants growing by 48% [1][2] Group 1: Regional Food Trends - The "trillion support" program has enabled regional foods like Guizhou sour soup and Hunan spicy strips to gain national recognition, with sales strategies tailored to attract younger consumers [2][5] - Guizhou sour soup has seen a breakthrough in sales, with online sales exceeding 20 million yuan, aided by innovative packaging and marketing strategies [2][12] - The introduction of small packaging for Guizhou crispy strips has led to a 2-3 times increase in sales in the Jiangsu, Zhejiang, and Shanghai markets [4][5] Group 2: Merchant Growth and Innovation - The number of post-95 and post-00 merchants has increased significantly, with a 33% and 48% year-on-year growth respectively, indicating a trend of younger entrepreneurs entering the e-commerce space [9] - Merchants are leveraging Pinduoduo's data-driven approach to develop new products, such as low-GI nut gift boxes and flavored seeds, which have seen substantial sales growth [6][9] - The "new quality supply" initiative has empowered traditional brands to innovate, leading to products like iron box mooncakes that have become bestsellers [5][11] Group 3: Economic Impact - The rise of regional foods has created job opportunities across the supply chain, with Guizhou sour soup's success leading to increased demand for local agricultural products and creating thousands of jobs [12] - The production capacity of mooncake manufacturers has surged, with new factories operating at full capacity to meet rising demand during peak seasons [12]