雷军直播复盘｜拆车验身与信任之考

Core Viewpoint - The article discusses Xiaomi's efforts to address public concerns and criticisms regarding its automotive division, particularly in light of recent controversies and challenges faced by the company in the electric vehicle market. Group 1: Company Response and Strategy - Xiaomi's CEO Lei Jun conducted a live stream to dismantle the new Xiaomi YU7, aiming to respond to various online criticisms and demonstrate product transparency [2][4] - The live stream included a detailed breakdown of the YU7's components, led by Xiaomi's Vice President of Automotive, Li Xiaoshuang, to showcase the vehicle's build quality [4] - Lei Jun emphasized the importance of addressing misinformation and criticized malicious online attacks, asserting that such actions harm both the company and its customers [6][7] Group 2: Performance and Market Challenges - In 2025, Xiaomi's automotive division delivered over 410,000 vehicles, exceeding its initial target of 300,000 and later raised goal of 350,000 [9] - Despite this success, the company faced significant online backlash, including controversies over the SU7 Ultra model's carbon fiber hood and a recall of over 116,000 vehicles due to smart driving system issues [10][11] - The automotive industry’s long product cycles conflict with the fast-paced nature of internet marketing, leading to rapid public scrutiny when issues arise [11] Group 3: Legal and Industry Support - Xiaomi's legal team has evaluated over 16,465 instances of online defamation and has initiated civil lawsuits against 92 malicious accounts [11][12] - Lei Jun expressed support for a government-led initiative to combat online misinformation and emphasized the need for the industry to focus on safety, quality, and innovation [12] - As of now, Xiaomi has opened 477 stores, contributing to its sales growth, with a target of delivering 550,000 vehicles in 2026 [14]