Core Insights - The company, Xiaobai Xiaobai Group, has launched a new self-service hot pot brand called "Xiaobai Ranch," with the first store opening in Shanghai Wealth Plaza [1][3] - The brand targets young consumers by offering a high-quality yet affordable dining experience, with plans to open two more locations in Shanghai before the Spring Festival [1][3] Pricing Strategy - "Xiaobai Ranch" features a pricing strategy with dishes priced at 2.91 yuan, 5.91 yuan, and 8.91 yuan, while meat options start at 9.91 yuan, allowing for a minimum single-person consumption of 29.82 yuan for a complete meal [3] - The brand also offers unlimited drinks for 5.91 yuan and complimentary appetizers [3] Operational Model - The store layout includes both shopping mall and community locations, with the first store accommodating up to 60 diners, ensuring a high turnover rate to enhance customer experience and market adaptability [3] - The operational model emphasizes high-quality, small-portion selections at affordable prices, catering to the needs of young consumers and working professionals seeking convenient and healthy dining options [3] Market Positioning - The launch of "Xiaobai Ranch" is based on insights into current consumer market trends, aiming to complete the company's brand matrix and address the demand for frequent, convenient, and quality hot pot experiences among younger demographics [3] - The company leverages its supply chain advantages to provide fresh, high-quality ingredients, allowing customers to mix and match various options [3]
单人消费低至30元 呷哺呷哺集团再推小火锅新品牌