Group 1 - BMW China will adjust the suggested retail prices of 31 key models starting January 1, 2026, with 24 models seeing a price drop of over 10% and 5 models over 20%, including the BMW iX1 eDrive25L with a maximum drop of 24% and the BMW i7 M70L with a price reduction of 301,000 yuan [2][7] - The luxury car market in China is becoming increasingly competitive, prompting brands like Maserati and BMW to implement significant price cuts to attract consumers [3][5] - BMW's price adjustment is framed as a response to market dynamics and a value upgrade for certain products, rather than a price war, emphasizing long-term development over short-term profits [8][16] Group 2 - BMW's sales in China have shown a decline, with a total of 465,000 units sold in the first three quarters of 2025, representing an 11.2% year-on-year decrease, making it the only major market for BMW to experience a double-digit decline [11] - The BMW X5, once a leader in the mid-to-large luxury SUV market, has seen its sales drop significantly, falling to 12th place in its segment, overtaken by domestic electric models [11] - The company faces challenges in the electric vehicle transition, with its electric model sales accounting for over 25% in the first half of 2025, still below the luxury market's 30.3% penetration rate [11][12] Group 3 - Despite the official price cuts, actual transaction prices for some models have not significantly decreased, indicating a persistent price discrepancy between suggested retail prices and actual market prices [14][15] - The adjustment of suggested retail prices aims to address the long-standing issue of price discrepancies, which have put pressure on dealers and affected brand pricing stability [15][16] - Experts suggest that traditional luxury brands like BMW must focus on technological advancements and competitive electric platforms to remain relevant in the evolving automotive landscape [16]
开年打响第一枪，宝马大降价！