抖音电商加码车厘子品质保障，全量上线“果径无忧”权益

Core Insights - Douyin E-commerce has launched the "Fruit Diameter Assurance" rights for cherries, enhancing quality assurance and supply chain optimization to create a reliable and enjoyable consumer experience during the peak consumption season from January 6 to January 15 [1][2] Group 1: Market Context - Chilean cherries are a popular winter fruit choice, with an expected export value exceeding $3.091 billion in 2024, over 90% of which will be sold to China [1] - Douyin E-commerce has become a key online sales channel for Chilean cherries, achieving a sales scale of over 3.7 billion yuan in the last production season [1] Group 2: Quality Assurance Measures - The "Fruit Diameter Assurance" rights cover all cherry merchants on the platform, establishing a comprehensive quality control system to prevent issues like downgraded shipments and specification fraud [2] - Merchants are required to include a fruit diameter card with shipments, allowing consumers to verify specifications easily [2] Group 3: Marketing and Promotions - Douyin E-commerce is increasing subsidy efforts to create competitive pricing, especially during the upcoming New Year shopping festival [4] - The Cherry Eating Festival features immersive live streaming events and collaborations with top merchants and influencers to enhance consumer engagement [5] Group 4: Supply Chain Enhancements - The platform has set up shared cold storage warehouses in cities like Shenyang and Changchun to address winter transportation issues and ensure product freshness [7] - Special thermal packaging is provided for orders in Northeast China to maintain cherry quality throughout the supply chain [7] Group 5: Consumer Engagement Strategies - The Cherry Eating Festival includes interactive tasting events and educational content on various ways to enjoy cherries, creating a blend of entertainment and practicality for consumers [5][6] - Douyin E-commerce encourages consumers to share their unboxing experiences, fostering a community-driven marketing approach [5]