闹心！雷军刚直播拆车，小米就发生了几件大事

Core Viewpoint - Xiaomi is facing significant public relations challenges as it responds to various controversies surrounding its automotive division and product quality, highlighting the need for improved communication and trust-building strategies. Group 1: Public Relations Challenges - Xiaomi's founder Lei Jun conducted a four-hour live stream to address multiple criticisms, including issues related to product safety and marketing practices [1] - Following the live stream, a controversy arose when Xiaomi collaborated with a controversial blogger known for disparaging the brand, leading to backlash from its fanbase [5] - A partner of Xiaomi, "Afternoon Nap," publicly ended its collaboration with the company, citing dissatisfaction with the negative publicity surrounding Xiaomi products [3] Group 2: Response to Controversies - Xiaomi's public relations team acknowledged the backlash and terminated any ongoing collaboration with the controversial blogger, emphasizing the importance of its loyal customer base [6] - In response to a rumor about a vehicle malfunction, Xiaomi quickly issued a statement clarifying that the issue was resolved and that the claims about mechanical failures were false [6] - Analysts suggest that Xiaomi should shift its focus from merely addressing controversies to fostering trust through transparent communication and increased investment in research and development [7]