雷军发起8大公关反击

Core Viewpoint - The live stream hosted by Lei Jun aimed to counter various rumors and criticisms surrounding Xiaomi's automotive division, particularly focusing on safety concerns and misinformation spread by online "black water armies" [1][2]. Group 1: Response to Safety Concerns - The live stream featured a detailed disassembly of the Xiaomi Yu7 standard version, emphasizing the vehicle's safety features, including a 3.2mm thick high-strength aluminum alloy anti-collision beam and a detachable honeycomb aluminum energy-absorbing box [2][4]. - Lei Jun highlighted the design of the Yu7, which includes a long front end for aesthetic appeal and enhanced safety through a longer collision buffer zone [4]. Group 2: Addressing Misinformation - The term "Green Belt Warrior" was labeled as a malicious edit, with claims that it was a deliberate attempt to mislead the public about Xiaomi vehicles following a series of traffic accidents [5]. - Xiaomi's public relations team is actively working to support affected car owners in gathering evidence against online harassment and misinformation campaigns [5]. Group 3: Clarification of Misunderstandings - The claim that the Yu7 could travel 1300 kilometers on a single charge was described as taken out of context; Lei Jun clarified that this was based on a specific test conducted under controlled conditions [6]. - The phrase "200 kilometers instant stop" was also misinterpreted, with comparisons made to casual expressions that do not accurately reflect the technical specifications of vehicle braking [7]. Group 4: Legal and Public Relations Strategy - The rumor of Xiaomi having a 7000-member legal team was dismissed as false, with the company expressing intentions to strengthen its legal team to combat defamation and misinformation [9]. - The decision to close comment sections during product launches was explained as a measure to protect the experience of genuine users from coordinated attacks by online trolls [6]. Group 5: Marketing Practices - The controversy surrounding "small print marketing" was defended as a compliant practice rather than deceptive marketing, with the company emphasizing transparency in its promotional materials [10].