从英国站到14国！武汉工厂依托亚马逊实现插座出海跃迁

Core Insights - The article discusses the transition of cross-border e-commerce from an "opportunity-driven" approach to a "capability-driven" one, emphasizing the need for manufacturing companies to adapt to global standards and compliance requirements in order to succeed in overseas markets [1][6]. Group 1: Company Strategy and Operations - The company, Chuangtong Yigou, has strategically positioned itself in the cross-border e-commerce space by focusing on Amazon as its primary channel, starting from the UK and gradually expanding to Europe and North America [1][6]. - The management team began researching cross-border e-commerce models around 2018, influenced by the visible success of peers who had launched small teams on Amazon and achieved significant revenue growth [8][9]. - Initial sales in the UK exceeded expectations, with daily order volumes quickly surpassing 300, indicating a strong and stable demand for their standardized products [11][13]. Group 2: Challenges and Adaptation - As the company expanded into new regions, it faced challenges related to compliance and product adaptation, particularly due to the fragmented standards for electrical products across Europe [15][17]. - The importance of compliance was highlighted by an incident where multiple product listings were taken down due to compliance complaints, leading to a potential loss of hundreds of thousands of yuan [17]. - The company learned to leverage Amazon's support system effectively, which provided clear guidance during critical moments, thus reducing the trial-and-error cycle in their operations [19][22]. Group 3: Future Plans and Brand Development - Building on its experience in established markets, the company plans to enter emerging markets such as Brazil, Australia, and the Middle East, with a more systematic approach to replicating successful operational strategies [24]. - The company recognizes the need to elevate brand building as a priority, moving beyond reliance on price and functionality to create long-term consumer preferences [27]. - The relationship with Amazon has evolved from basic support to a more strategic partnership, focusing on long-term collaboration and shared goals [26].