ZETA(US:ZETA) Zhi Tong Cai Jing·2026-01-06 14:33Core Insights - Zeta Global (ZETA.US) shares rose over 8% to $23.41 following the announcement of a strategic partnership with OpenAI on January 5 [1] - The collaboration aims to enhance Zeta's flagship product, Athena, by integrating advanced conversational intelligence and agent capabilities [1] - Athena is designed as a super-intelligent agent system specifically for large enterprise marketing teams, facilitating a significant upgrade in marketing operations from "insight" to "action" [1] Company Developments - Zeta Global's co-founder, chairman, and CEO, David A. Steinberg, emphasized the milestone nature of the partnership with OpenAI, marking a pivotal moment in the company's history [1] - The integration of AI is shifting from the periphery of marketing to the core of enterprise operations, with Athena exemplifying this transformation [1] - The partnership is expected to enable a new operational model that is scalable and promotes growth, helping brands optimize spending and seize opportunities at critical junctures [1]