Luckin Coffee(US:LKNCY) 3 6 Ke·2026-01-07 00:42Core Viewpoint - The incident involving employees from various tea brands, including Bawang Chaji and Luckin Coffee, mimicking a viral video of making drinks without proper hygiene practices has sparked significant consumer backlash and raised concerns about food safety standards in the industry [1][3][10]. Group 1: Incident Overview - A viral video showed a staff member from a tea brand preparing drinks without gloves, leading to widespread criticism and concerns about hygiene [1][10]. - The brands involved quickly responded, with Bawang Chaji announcing an indefinite closure of the affected store and disciplinary actions against responsible personnel, emphasizing that food safety is a non-negotiable priority [3][10]. Group 2: Consumer Reactions - Many consumers expressed distrust, questioning the hygiene practices behind the drinks they purchase, with comments reflecting a zero-tolerance attitude towards perceived food safety violations [10][12]. - Some consumers acknowledged the incident as an extreme case but emphasized the need for brands to demonstrate effective corrective actions to restore trust [16]. Group 3: Industry Implications - The incident highlights a broader issue within the tea industry, where the actions of individual employees can significantly impact brand reputation and consumer trust [9][19]. - The need for brands to establish and enforce strict food safety standards is underscored, as the industry has evolved beyond its initial growth phase and now requires robust management practices [17][20]. Group 4: Management and Brand Image - The incident serves as a reminder that employees represent the brand at all times, and any actions perceived as unprofessional can lead to rapid negative backlash [19][21]. - Brands must address management blind spots, particularly regarding employee behavior on social media and during work hours, to prevent similar incidents in the future [20].