XIAOMI(HK:01810) 3 6 Ke·2026-01-07 07:13Core Insights - Xiaomi plans to launch four new car models in 2026, including the revamped SU7, SU7 Executive version, a five-seat range-extended SUV, and a seven-seat range-extended SUV [1][2] - The seven-seat range-extended SUV, codenamed "Kunlun," aims to compete in the family market with a large battery providing a pure electric range of 400-500 kilometers [2][4] - Xiaomi has achieved significant sales milestones, delivering over 500,000 vehicles within a short time frame, and aims to penetrate the mainstream family market with its new SUV offerings [9][10] Product Strategy - The new range-extended SUVs are designed to address the needs of family users, focusing on space, energy efficiency, and smart features [4][10] - The market for range-extended SUVs is growing rapidly, with over 15 new models expected to launch in China by 2025, indicating strong competition [5][6] - Xiaomi's entry into this segment is seen as a strategic move to diversify its product line and enhance its market presence [10][11] Competitive Landscape - Xiaomi will face established competitors like Li Auto and Aito, which have already built strong brand recognition among family users [11] - The company has previously disrupted the electric vehicle market by breaking Tesla's dominance, indicating its potential to challenge existing players in the family car segment [11] - The introduction of new models marks a shift in Xiaomi's strategy from rapid product launches to a more systematic approach to competition, focusing on comprehensive capabilities across the supply chain and customer service [11]