Core Viewpoint - The Chengdu real estate market is increasingly focused on delivery as a measure of trust and product quality, with companies like Longfor using delivery performance to rebuild consumer confidence and drive sales growth [1][3][5]. Delivery Performance - In 2025, Longfor Chengdu delivered 10 major projects, providing over 4,500 quality new homes, all achieving "delivery with certificates," ensuring peace of mind for homeowners [5][7]. - Key projects such as Binhai Yunhe Song and Tianfu Yunhe Song showcased high-end product capabilities, with features like a 1,000+ square meter art club and a scenic corridor enhancing community appeal [7][11]. - Tianfu Qingchuan, delivered in December 2025, exemplified high completion and user-friendly public spaces, catering to diverse resident needs [15][18]. Market Performance - Longfor Chengdu's market performance in 2025 demonstrated structured achievements, including: - Clearance capability with projects like Jiachen & Guancheng sold out, and others achieving full sales [18][22]. - Regional leadership with Fangshu Qingchuan becoming the first project in the area to exceed 100 million in sales [18][22]. - Strong initial sales with Tianfu Yuanzhu breaking 100 million in its first launch, marking a significant milestone [18][22]. - The company’s ability to manage product positioning and sales rhythm contributed to its success in a differentiated market [18][22]. Operational Expansion - Longfor's property services are evolving from basic support to urban-level multi-scenario operations, extending service reach to public spaces and cultural landmarks [23][25]. - The company has established a "landmark service matrix," enhancing its operational capabilities in high-traffic urban areas [25][27]. - Longfor's property management now covers approximately 48.24 million square meters, serving around 265,000 households across over 280 projects [25][27]. Community Engagement - Longfor has integrated commercial strategies with community engagement, focusing on emotional connections through public consumption and lifestyle experiences [29][36]. - The company has revitalized existing spaces and initiated new developments, such as the TOD Tianjie project, enhancing urban vibrancy [29][31]. - Longfor's marketing efforts, including heartfelt messages during significant events, have resonated with the community, fostering a sense of connection [36][38].
越过山丘,走向更广阔的世界