高德扫街榜上线百日扩容：引入世界模型，加码到店业务

Core Viewpoint - Gaode is enhancing its penetration in the local life service sector through the upgraded "Street Ranking" product, leveraging its map data and traffic advantages to find differentiated paths in the local life market [1] Group 1: Product Development - Gaode's "Street Ranking" has been upgraded to include the "Flying Street View" feature, which is the first application of its self-developed world model technology in the life service industry, providing users with a continuous dynamic navigation experience from street view to in-store [1] - The "Flying Street View" allows users to preview restaurant environments and nearby parking details before arriving at their destination, enhancing the "real scene exploration" experience [1] Group 2: Merchant Engagement - Gaode aims to lower the entry barrier for merchants by allowing them to create their own "Flying Street View" by simply uploading videos and photos taken with their smartphones, with plans to provide this service for free to 1 million small and micro merchants [2] - The initiative is part of a broader strategy to enrich Gaode's content ecosystem and convert online traffic into offline transactions, with partnerships already initiated in cities like Shanghai, Sichuan, and Jinan [2] Group 3: User Growth and Engagement - Gaode's app has seen a significant increase in monthly active users (MAU), reaching 996 million, with a monthly addition of 46 million users, driven by the "Street Ranking" feature [2] - Within 100 days of the "Street Ranking" launch, 860,000 new merchants joined the platform, with a more than 330% increase in order volume and over 270% growth in revenue for these merchants [2] Group 4: Competitive Landscape - The local business competition is intensifying, with competitors like Meituan leveraging ground teams and fulfillment capabilities, while Douyin uses short video content to penetrate the market [3] - Gaode is attempting to utilize its map as a foundational infrastructure to combine user location, real-time traffic, and consumer reviews, aiming to guide consumer choices while planning routes [3] - The introduction of "Flying Street View" and AR features is intended to enhance user experience and attract more merchant resources amid fierce market competition [3]