白酒变理财,年回报率50%?千亿白酒巨头回应

Group 1 - The e-commerce platform "Fenjiu Official Flagship Store" is promoting a new white liquor product named "Qinghua 25 Huashen Ling," offering a buyback guarantee at double the purchase price after two years, resulting in an annualized return rate of nearly 50% [2] - Within six days of its launch, the product has sold over 1,000 units, with more than 10,000 users adding it to their carts, indicating strong sales performance [2] - The store has set strict purchase limits, allowing only 200 units to be sold daily and a total of 1,600 units, with each user limited to one order [2] Group 2 - The product was previously taken down on January 5, with customer service stating that the buyback activity had ended, but it was later confirmed that the activity was resumed with the permission of the distillery [3] - The store's promotional page for "Qinghua 20 Fenjiu" references the stock performance of Fenjiu over the past 30 years, while the operating entity is Shanxi Guangjuyuan E-commerce Co., Ltd., which has no controlling relationship with Shanxi Fenjiu [3] - Shanxi Fenjiu's total revenue for the first three quarters of this year was 32.924 billion yuan, a year-on-year increase of 5%, while net profit attributable to shareholders was 11.405 billion yuan, a growth of 0.48%, indicating a significant slowdown compared to the double-digit growth rates of the past three years [3] Group 3 - As of January 7, Shanxi Fenjiu's stock price closed at 177.49 yuan per share, down 0.89%, with a total market capitalization of 216.7 billion yuan [4]