上抖音抢团圆饭,马年春节让团圆味更浓!

Group 1 - The core idea of the collaboration between the Central Radio and Television Station's special Spring Festival program and Douyin is to transform the traditional family reunion dinner into a nationwide interactive celebration, allowing everyone to participate and share their experiences online [1][5][7] - The initiative aims to blend tradition with innovation, showcasing local culinary stories and creating a new custom of sharing reunion dinners on Douyin during the Spring Festival [5][6] - The event will feature a series of "Heartfelt Reunion Dinner" packages from various restaurants, combining classic dishes with creative options to cater to diverse tastes and preferences [5][6] Group 2 - The collaboration includes interactive elements such as AR experiences, live broadcasts, and creative sharing options, encouraging users to engage and create their own reunion dinner experiences [6][7] - The event will extend beyond the digital realm, with live activities in major cities like Beijing, Shanghai, Xi'an, and Guangzhou, allowing people to experience the festive atmosphere in person [6][7] - This initiative is supported by various cultural and culinary organizations, enhancing its credibility and reach within the community [5][6]

上抖音抢团圆饭,马年春节让团圆味更浓! - Reportify