XIAOMI(HK:01810) Sou Hu Cai Jing·2026-01-07 23:14Core Viewpoint - Xiaomi's founder Lei Jun held two live broadcasts within a week focusing on Xiaomi's automotive developments, particularly the new generation SU7, while addressing various controversies surrounding the company and himself [1][13]. Group 1: New Generation SU7 - The new generation SU7 is described as a significant upgrade, with many enhancements yet to be revealed, and Lei Jun expressed 100% confidence in the product's capabilities [3][5]. - The new SU7 will be priced higher than its predecessor, with the standard and Pro versions increasing by 14,000 yuan to 229,900 yuan and 259,900 yuan respectively, while the Max version will rise by 10,000 yuan to 309,900 yuan [6]. - The new SU7 features advanced technology, including standard laser radar and 4D millimeter-wave radar, with a driving assistance computing power of 700 TOPS, and various safety features including nine airbags [10]. Group 2: Market Strategy and User Engagement - Lei Jun emphasized that the design changes in the new SU7, while subtle, are aimed at improving functionality and reflect user feedback, maintaining a competitive edge in the market [8]. - The company plans to deliver 410,000 vehicles by 2025 and aims for 550,000 in 2026, indicating a strong growth trajectory in the automotive sector [18]. Group 3: Controversies and Public Relations - Lei Jun addressed the recent KOL collaboration controversy, stating that Xiaomi cannot tolerate negative behavior towards its users and will take steps to protect its reputation [15]. - The company is committed to improving its public relations strategies and ensuring accurate communication to avoid misunderstandings [18].