Amazon(US:AMZN) Zhi Tong Cai Jing·2026-01-07 00:57Core Insights - Amazon has been generating product pages for items sold by independent retailers without their consent, leading to confusion and complaints from these sellers [1][2][3] Group 1: Independent Retailers' Experiences - Independent sellers, such as Sarah Burzio, discovered their products listed on Amazon without their knowledge, resulting in incorrect orders and customer complaints [1][2] - Retailers expressed concerns about the potential infringement of their copyrights and agreements with suppliers due to unauthorized listings on Amazon [4] - Some sellers, like Amanda Stewart, were shocked to find their entire product catalogs listed on Amazon despite previously ignoring invitations to sell on the platform [3][4] Group 2: Amazon's Response and Strategy - Amazon's spokesperson stated that sellers can opt out of these programs, which aim to help consumers discover brands not sold on Amazon's main site [2][4] - The "Buy For Me" program has expanded significantly, from approximately 65,000 items at launch to over 500,000 items currently [2] - Analysts noted that Amazon's approach of including brands without their consent is unprecedented and reflects a more aggressive strategy to onboard products [4]