XIAOMI(HK:01810) Sou Hu Cai Jing·2026-01-08 01:35Group 1 - The core objective of Xiaomi's automotive division is to achieve a delivery target of 550,000 vehicles for the year 2026, as announced by founder and CEO Lei Jun during a live stream [1][3] - Lei Jun acknowledged that the automotive market is highly competitive, and the target of 550,000 units is ambitious for a company that has only been in the market for two years [3] - The new generation SU7 vehicle has been officially announced and is set to launch in April, with a focus on significant improvements and increased costs leading to a price hike [6] Group 2 - Lei Jun expressed concerns about the perception of Xiaomi's marketing strategies, stating that he finds the term "marketing" to be somewhat distasteful due to its misinterpretation by competitors [4] - The company has faced challenges with public relations, particularly regarding a recent KOL incident, and is committed to improving its communication strategies [5] - Despite a reported loss of 200,000 followers on social media, which is only 0.6% of the total, Lei Jun indicated that this is a normal occurrence given the recent negative publicity [4][5]