Binjiang Group(SZ:002244) 3 6 Ke·2026-01-08 02:17Group 1 - The "King of Land" project in Hangzhou has launched a global naming contest with a prize of 100,000 yuan for the winning name [1][5] - The project, developed by Binjiang Group, Jianfa International, and China Jinmao, will feature 168 units with sizes ranging from 296 to 876 square meters [5] - The project is strategically located near the Qiantang River and the Hangzhou Olympic Sports Center, with an expected launch of the first batch of homes in March [3][2] Group 2 - Binjiang Group acquired the water electricity new village land in March last year for a record floor price of 77,400 yuan per square meter, making it the second highest in Hangzhou [2] - The new homes are expected to be priced above 120,000 yuan per square meter [2] - Marketing strategies in the real estate sector are evolving, with companies like Guangzhou Urban Investment Real Estate launching innovative campaigns such as "live first, buy later" to attract buyers [10][12] Group 3 - The real estate market is seeing a trend where developers are increasing marketing efforts to boost project visibility, indicating some sales challenges for certain projects [1][9] - Various promotional activities are being introduced, including gifts like premium liquor and gasoline cards, to entice buyers amid a cautious market environment [12][10] - According to industry analysis, while overall performance for real estate companies is expected to remain low, a portion of firms are projected to see significant growth [12]