雷军再度直播回应争议，谈及KOL事件与营销大师标签

Group 1 - The core viewpoint of the articles revolves around Xiaomi's response to recent controversies, particularly regarding its collaboration with KOL "万能的大熊" and the subsequent penalties imposed on several employees and executives. CEO Lei Jun emphasized that the penalties were a serious decision made after thorough investigation and management discussion, and were not due to criticism from the KOL but rather the KOL's derogatory comments towards Xiaomi users, which the company cannot tolerate [1]. Group 2 - Lei Jun addressed the label of "marketing master," explaining that it originated from a 2013 or 2014 entertainment program where he and Liu Qiangdong led competing teams. The statement made by Liu Qiangdong about not comparing marketing skills with Lei Jun was exaggerated and misused as a means to attack Xiaomi [3]. - The CEO highlighted that marketing is a professional field and should not be solely credited for Xiaomi's success, as it undermines the company's technological capabilities. He expressed discomfort with the term "marketing" due to its malicious use to mislead consumers and called for a de-stigmatization of marketing [4]. - Lei Jun also responded to public scrutiny regarding inconsistencies in his height and a pricing error for the new Xiaomi SU7. He clarified that his height is indeed 1.81 meters, correcting a previous statement, and attributed the pricing mistake to a typographical error due to his busy schedule, promising to improve in the future [4].