帝亚吉欧空降新CEO，铁腕求逆转｜跨国酒企变局2025

Core Viewpoint - Diageo has appointed Dave Lewis as the new CEO to navigate the company through current challenges in the global alcohol market, following a significant decline in profits and stock prices [2][4][12]. Leadership Transition - Dave Lewis, aged 60, was appointed by Diageo's board in November last year and officially took over on January 1, 2026, succeeding Debra Crew, the first female CEO, who left after two years [2][4]. - Lewis has a 27-year history at Unilever and over six years as CEO of Tesco, known for aggressive cost-cutting measures [2][4][12]. Current Financial Performance - Diageo's net sales for the fiscal year 2025 remained above $20 billion, but net profit fell sharply by 39.1% year-on-year [4][9]. - In Q1 of fiscal year 2026, net sales dropped by 2.2%, attributed to weak performance in the U.S. and declines in the Chinese market [4][9]. - The company's stock price has decreased by nearly 60% from its peak in 2021, returning to levels seen in 2012 [4][9]. Cost-Cutting Strategy - Diageo has initiated a cost-saving plan aiming for $500 million in savings by 2028, which includes asset sales and operational cutbacks [10][12]. - The company has sold various assets, including stakes in breweries and brands, to streamline operations and reduce debt [10][11]. Market Challenges - The global alcohol market is facing a downturn post-pandemic, compounded by U.S. tariffs on European alcoholic products, affecting Diageo's growth prospects [9][10]. - Diageo's performance is better than some competitors, but market sentiment remains negative, leading to stock price declines [9][10]. Strategic Focus in China - Diageo's operations in China are divided into international spirits and local baijiu, with a focus on adapting to changing consumer preferences [16][19]. - The company is targeting younger consumers and promoting smaller packaging to align with trends towards home consumption [19]. - However, the baijiu segment has faced significant challenges, with sales and net revenue declining sharply [19][20]. Future Outlook - Lewis is expected to continue the cost-cutting approach while also identifying growth opportunities within Diageo's strong brand portfolio, which includes over 200 brands [15][19]. - The future of Diageo's baijiu business, particularly the Water Margin brand, remains uncertain amid ongoing asset sales and market challenges [20][24].