白酒行业首份业绩预告出炉！高端酒卖不动，口子窖净利腰斩

Core Viewpoint - The liquor industry is experiencing significant challenges, with Anhui-based company Kuaijie Liquor forecasting a substantial decline in net profit for 2025, indicating a potential "halving" of earnings compared to the previous year [2] Financial Performance - Kuaijie Liquor expects a net profit attributable to shareholders of between 662 million yuan and 828 million yuan for 2025, representing a decrease of 828 million yuan to 993 million yuan from the previous year, which translates to a year-on-year decline of 50% to 60% [2] Market Conditions - The company attributes the profit decline to intensified market differentiation and channel changes within the liquor industry, alongside a downturn in demand and changes in policies [2] Sales and Expenses - A significant drop in sales volume of high-end liquor products has led to reduced operating revenue. Additionally, while the company aims to maintain operations and market investments, the decrease in management and sales expenses has not kept pace with the decline in operating revenue, resulting in a larger drop in total profit [2]