XIAOMI(HK:01810) Sou Hu Cai Jing·2026-01-08 04:17Core Viewpoint - Lei Jun, the founder of Xiaomi, addressed recent marketing controversies in a live stream, expressing his discomfort with the term "marketing" and emphasizing the importance of accurate communication in marketing efforts [1][2]. Group 1: Marketing Controversy - Lei Jun stated that he has become wary of the term "marketing," associating it with negative connotations, especially when used by competitors [2]. - He clarified that the label of "marketing master" was a joke from a past entertainment program, which was misinterpreted and exaggerated by competitors [3]. - Lei Jun acknowledged a drop of over 20,000 followers, attributing it to a 0.6% decrease, which he deemed normal given the negative publicity surrounding Xiaomi in recent months [4][3]. Group 2: Product Development and Public Relations - Lei Jun mentioned that Xiaomi has faced a prolonged period of negative public sentiment, which has exhausted the public relations team [7]. - He defended the extensive meetings held for the development of the Xiaomi SU7 Ultra cup, explaining that the focus was on achieving the best user experience by replicating the car's paint quality [7][9]. Group 3: Xiaomi SU7 Updates - The Xiaomi SU7 has been well-received, with over 360,000 units delivered in just 1 year and 9 months, averaging over 17,000 units per month [11]. - The new generation of the SU7 includes significant upgrades such as enhanced safety features, improved driving dynamics, and extended battery life, with the Pro version achieving a maximum range of 902 kilometers [13][14]. - The vehicle's design has also been updated, introducing new colors and interior designs to enhance user experience [14].