雷军回应念错“玄戒O1”

Core Viewpoint - Xiaomi's founder and CEO Lei Jun addressed recent controversies during a live stream, emphasizing the company's commitment to protecting its users and the need for accountability within its public relations team [1][3]. Group 1: Controversy and Response - Xiaomi faced criticism for engaging with a KOL perceived as a "Mi-hater," leading to public backlash and an apology from the company's public relations manager [1]. - The company announced disciplinary actions against its CMO and public relations manager for their handling of the situation, which included performance and bonus deductions [1]. - Lei Jun highlighted the severity of the situation, stating that the KOL's derogatory comments towards Xiaomi users were unacceptable and that the company must stand firm in protecting its community [1]. Group 2: Marketing and Public Perception - Lei Jun responded to criticisms regarding the company's marketing strategies, clarifying that past statements about avoiding promotional spending were made in a different context when Xiaomi was a startup [3]. - The public relations manager provided clarification on the number of meetings held regarding product discussions, emphasizing that discussions included various important topics beyond just one product [3]. - Lei Jun expressed discomfort with the label of "marketing master," stating that it has been misused and that marketing should be viewed as a neutral term rather than a negative connotation [5]. Group 3: Personal Accountability and Social Media - Lei Jun acknowledged a recent drop in his social media following, attributing it to a challenging period for the company and a lack of video content [5]. - He addressed a specific incident where he mispronounced a product name during a meeting, which was recorded and shared online, leading to public scrutiny [5].