XIAOMI(HK:01810) Sou Hu Cai Jing·2026-01-08 06:13Core Viewpoint - Lei Jun, the founder of Xiaomi, addressed various criticisms and concerns regarding the company in a nearly three-hour live stream, providing detailed explanations and clarifications on multiple issues raised by the public and media [1]. Group 1: Marketing and Public Perception - Lei Jun discussed the concept of "small character marketing," expressing his concerns about its implications and emphasizing the need for accuracy in marketing communications [6]. - He reflected on the "marketing master" label, which originated from a competitive entertainment program, and noted that it has been misused by competitors to undermine Xiaomi's product quality [6][7]. - Lei Jun stated that marketing should be viewed as a neutral term and that good marketing should be recognized as a compliment, rather than a criticism of product quality [7]. Group 2: Product Pricing and Improvements - Regarding the price increase of the new generation SU7, Lei Jun explained that significant improvements and rising costs made it challenging to maintain previous pricing levels, but he acknowledged that many customers still found the new price reasonable [3]. - He highlighted that the new SU7 includes several upgrades, which justified the price adjustment [3]. Group 3: Company Communication and Public Relations - Xiaomi's public relations head, Xu Jieyun, apologized during the live stream for a recent KOL incident, acknowledging that the public relations team had not handled the situation well [10]. - Lei Jun mentioned that the company has been under intense negative scrutiny for the past several months, which has affected the morale of the public relations team, and he urged fans to give them a chance to improve [10].