Core Viewpoint - The real estate industry is at a critical juncture of transformation, requiring collective efforts to rebuild market trust and focus on the essence of products and services, promoting high-quality supply to activate genuine demand and drive high-quality development in the sector [2][3]. Company Strategy and Performance - Liu Chengyun, Chairman of Greentown China, emphasizes that stable operations are paramount during the industry's transition period [3]. - Since taking office in March 2025, Liu has outlined a strategic focus on core first- and second-tier cities and enhancing product quality, alongside organizational and team improvements [3]. - In 2025, Greentown China achieved a contract sales amount of 251.9 billion yuan and a contract sales area of 12.08 million square meters [3]. Industry Context and Challenges - The recent Central Economic Work Conference and the National Housing and Urban-Rural Development Work Conference have provided clear and pragmatic development paths for the real estate industry, encouraging localized policies for precise regulation and structural optimization [4]. - The industry is currently facing dual challenges of restoring market confidence and transitioning development models, with a focus on maintaining strategic consistency and enhancing product and service competitiveness [7]. Future Outlook - The market is expected to maintain a "moderate stabilization and structural differentiation" trend in 2026, with core cities still supporting improved demand, although overall confidence recovery will take time [8].
稳健经营最重要！绿城中国董事会主席刘成云谈企业发展丨对话2026