雷军直播破防！当场回怼“营销大师”标签：听这俩字就恶心

Core Viewpoint - Lei Jun, the founder of Xiaomi, reflects on being labeled a "marketing master," which originated from a humorous competition with Liu Qiangdong, highlighting the unintended consequences of such labels over the years [1][3] Group 1: Marketing and Brand Perception - Lei Jun expresses discomfort with the term "marketing," as it undermines the technical efforts and R&D investments made by Xiaomi [3] - The attention from competitors regarding Xiaomi's marketing indicates the company's significant market influence [4] Group 2: New Product Launch - The new generation SU7 has been launched with substantial upgrades, including enhanced safety features and improved battery performance, with the Pro version offering a maximum range of 902 kilometers [6][11] - The price increase for the SU7 is attributed to rising costs and added features, which may challenge consumer expectations of Xiaomi's high cost-performance ratio [4][8] Group 3: Company Response to Challenges - Xiaomi's public relations team has acknowledged past mistakes and is seeking to improve its image after facing negative publicity over the last several months [11] - Lei Jun emphasizes that the success of the SU7, which has delivered 360,000 units in just 1 year and 9 months, is due to product quality and genuine user engagement rather than solely marketing efforts [11]