XIAOMI(HK:01810) Sou Hu Cai Jing·2026-01-08 07:38Core Viewpoint - Lei Jun's recent live broadcast aimed to address controversies surrounding Xiaomi's automotive products, particularly the new Xiaomi SU7, by showcasing product features and safety measures, marking a shift towards transparency in the automotive industry [1][5][24]. Group 1: Product Launch and Features - The new generation Xiaomi SU7 is available for pre-order starting at 235,900 yuan, with an expected launch in April 2026 [3][9]. - The SU7 features an upgraded 800V high-voltage platform, 5C fast charging, standard laser radar, and a range of up to 900 km [9][11]. - The vehicle's interior has been redesigned for improved quality, featuring new color schemes and enhanced design elements [10]. Group 2: Market Challenges and Competition - Xiaomi aims to deliver 550,000 vehicles in 2026, with the SU7 playing a crucial role in achieving this target amidst increasing competition in the electric vehicle market [9][20]. - The automotive sector is facing intensified competition, with rivals like Tesla Model 3 and BYD Han targeting the 200,000 to 300,000 yuan price range [18]. - The 2026 reduction in new energy vehicle purchase tax subsidies may impact market dynamics, adding pressure on Xiaomi to maintain competitive pricing and product appeal [18][20]. Group 3: Public Relations and Consumer Response - Lei Jun's live broadcast attracted millions of viewers, with significant engagement on social media, indicating a successful attempt to counter negative perceptions and boost consumer confidence [7][22]. - Following the live stream, there was a 32% increase in orders for the Xiaomi YU7, demonstrating a positive consumer response to the transparency initiative [22]. - The company acknowledges the need to improve communication strategies and address consumer concerns more proactively to avoid past pitfalls [20][24].