雷军心里苦，但网友不买账？我们问了十个AI

Core Viewpoint - Xiaomi is facing significant public relations challenges regarding its automotive division, particularly concerning the perception of its marketing claims and the impact of online criticism on its brand image [2][4][5] Group 1: Public Relations and Marketing Challenges - Xiaomi's New Year was marked by a delay in a planned live stream due to the founder's illness, which was intended to address various controversies surrounding Xiaomi's automotive products [2] - The company has been criticized for its marketing strategies, particularly regarding the Xiaomi SU7, which has drawn both attention and scrutiny from media and influencers [4][5] - Xiaomi's response to negative online sentiment indicates a shift towards a more proactive public relations strategy, aiming to control the narrative around its brand and products [5][16] Group 2: Specific Controversies and Responses - The term "Green Belt Warrior" was used in a derogatory manner against Xiaomi, which the company claims is a result of malicious editing and targeted attacks by online critics [7][19] - Xiaomi's leadership has acknowledged the existence of organized online criticism, including a police report detailing the arrest of individuals involved in spreading misinformation about various automotive brands, including Xiaomi [13] - The company plans to enhance its legal team to better protect its brand and assist customers in legal matters related to online defamation [5][13] Group 3: Marketing Communication Issues - Xiaomi's marketing claims, particularly regarding the SU7's range and performance, have been misinterpreted, leading to public backlash and accusations of exaggeration [19][20] - The founder's comments about the vehicle's performance have been criticized for being vague and open to misinterpretation, highlighting the need for clearer communication in marketing [26][33] - The company has recognized the importance of precise language in its marketing efforts, especially in the context of the automotive industry, where technical accuracy is crucial [35][38]