海信的CES答卷：从RGB引领者到AI生态构建者的全球跃迁

Core Viewpoint - The 2026 CES showcased intense competition in the black appliance sector, particularly with the introduction of RGB-Mini LED televisions, where Hisense maintained a leading position through innovation and strategic marketing [3][4][6]. Group 1: Product Innovation - Hisense launched the world's first RGB-Mini LED television at CES 2025, significantly improving color gamut and precision while maintaining cost efficiency [4][6]. - The new generation of Hisense RGB-Mini LED products features advanced backlighting and AI image quality chips, enhancing color range and reducing energy consumption [3][8]. - Hisense's RGB-Mini LED technology utilizes a four-color chip structure, achieving a color coverage leap from 100% BT.2020 to 110% BT.2020, with over 40,000 control zones, doubling the industry standard [9]. Group 2: Market Position and Strategy - Hisense's early entry into the RGB market has allowed it to establish a strong brand presence, with a significant market share in large-screen televisions, particularly during major sporting events [10][12]. - The company is leveraging its sponsorship of the 2026 FIFA World Cup to enhance its brand visibility and market penetration in North America and Europe [10][13]. - Hisense's strategic focus on high-end RGB products aligns with the growing demand for premium black appliances in mature markets, potentially accelerating its overseas expansion [13]. Group 3: AI and Smart Ecosystem - Hisense is integrating AI technology across its product range, enhancing user experience through features like AI motion mode and AI gaming mode, which optimize settings automatically [14][16]. - The company is developing a comprehensive AI ecosystem that connects various home appliances, improving energy efficiency and user interaction [16][17]. - Hisense's introduction of AI-powered home robots aims to address specific needs in smart home environments, enhancing the overall user experience and brand loyalty [16][17].