雷军回应KOL争议：坚决维护用户利益，严肃处理违规合作事件

Core Viewpoint - The company has taken the KOL incident seriously, initiating a special investigation and making management decisions to address the situation [2][3] Group 1: Incident Response - The founder and CEO of the company, Lei Jun, emphasized that the issue is not about criticism from the KOL but rather the KOL's long-standing derogatory behavior towards the company's fans [2] - The company has a firm stance against collaborating with content creators who harm user sentiment, reinforcing its commitment to its user-centric philosophy [3] Group 2: Investigation and Consequences - Following the investigation, the company determined that the incident constituted a serious violation of internal management principles and harmed user sentiment [3] - The company has decided to terminate the employment of the personnel directly involved in the incident and has issued reprimands to senior management, including the Group Vice President and the Public Relations General Manager, affecting their performance evaluations and bonuses for 2025 [3] Group 3: Public Apology and Future Commitment - The Public Relations head publicly apologized, confirming that initial contact with the KOL was made but was quickly halted after receiving user feedback [4] - The company has committed to ensuring that user sentiment will be a key consideration in future decision-making processes [4]