Group 1 - The core competition in the instant retail sector is intensifying, with major players like Hema and Xiaoxiang Supermarket engaging in a battle for market share across various channels, from community corners to high-end supermarkets [1][3] - Hema is facing operational challenges due to increased online orders and delivery delays, exacerbated by a shortage of manpower and inventory issues, particularly in popular products [3][6] - To address these challenges, Hema plans to implement a dual expansion strategy of "Super Box Calculation Stores + Front Warehouses" in key markets like Beijing, focusing on high-frequency essential products to differentiate itself from Xiaoxiang Supermarket [3][6] Group 2 - Xiaoxiang Supermarket has established a strong competitive advantage through a high-density front warehouse network and effective online-offline collaboration, allowing for significant market penetration [3][6] - Both companies are leveraging their mini-programs as critical competitive tools, with Hema's program helping to manage traffic and orders, while Xiaoxiang's program optimizes delivery scheduling [3][6] - The competition is shifting towards self-owned brands, with both Hema and Xiaoxiang Supermarket adapting their strategies to include self-branded products to enhance market presence and profitability [5][8] Group 3 - The growth of pure online models is facing limitations, highlighting the importance of offline store presence for brand recognition and customer engagement [6][8] - Hema's organizational coordination capabilities are currently lagging behind Xiaoxiang Supermarket, impacting its competitiveness in nationwide operations [6][8] - The future competitive landscape in the instant retail sector remains uncertain, with self-owned brands and offline stores becoming key elements in the ongoing battle [8]
即时零售竞争新焦点：盒马超盒算双线扩张vs小象前置仓优势博弈