TRT(SH:600085) 3 6 Ke·2026-01-08 13:08Core Viewpoint - The article discusses the significant issues surrounding the brand management and supply chain practices of Tong Ren Tang, highlighting the lack of accountability and transparency in the OEM (Original Equipment Manufacturer) model, which has led to consumer deception and quality crises [2][8][9]. Group 1: Brand Management Issues - A recent investigation revealed that a product marketed as "99% pure Antarctic krill oil" from Tong Ren Tang contained no actual krill oil, indicating severe product misrepresentation [2][4]. - The brand's authorization to a distributor, Sichuan Health Pharmaceutical, expired in March 2021, yet products under the Tong Ren Tang name continued to be sold online, exposing significant flaws in brand authorization management [4][6]. - The relationship between the involved companies is complex, with Sichuan Health Pharmaceutical being partially owned by Tong Ren Tang Health, raising questions about internal oversight and accountability [7]. Group 2: Supply Chain Accountability - The OEM model has led to a "responsibility void," where manufacturers deny knowledge of product quality issues, and brand owners refuse to take responsibility, resulting in a lack of consumer trust [8][9]. - This situation reflects a broader trend in Chinese enterprises, where supply chain ESG (Environmental, Social, and Governance) management is often neglected, leading to potential risks and consumer rights violations [9][20]. Group 3: ESG Transformation - The article emphasizes the need for a shift from traditional OEM practices to a more collaborative and sustainable supply chain model, where brands and manufacturers work together towards shared ESG goals [10][15]. - Companies like Starbucks and Nike are highlighted as examples of brands that are actively engaging in sustainable practices within their supply chains, setting new standards for accountability and environmental responsibility [10][12]. - The upcoming regulatory changes in 2025 will enforce stricter ESG compliance for companies, marking a significant shift in how businesses must approach supply chain management and sustainability [17][19][20].