Core Viewpoint - The article discusses the performance and strategies of the real estate project "Man Yao" by China Jinmao in Beijing's Chaoyang District, highlighting its pricing strategy and market positioning amidst competitive pressures and challenges in the real estate market [1][5]. Group 1: Project Performance - Man Yao has accelerated the sale of over 400 unsold units by implementing price reductions, with the average transaction price dropping to a new low of 73,870 yuan/m² in December, down from 78,030 yuan/m² in June, representing a decrease of over 4,000 yuan/m² [2]. - In January, a single unit was sold for an average price of 66,889 yuan/m², indicating a significant decline in prices [2]. - The project has achieved a total of 312 signed contracts with an average transaction price of 76,700 yuan/m², resulting in a total sales amount of 30.4 billion yuan and a total absorption rate of 43.4% [4]. Group 2: Market Strategy - Man Yao differentiates itself by focusing on "quality-price ratio" rather than increasing unit sizes, targeting budget-conscious buyers [7]. - The project features a mix of unit types, primarily promoting three-bedroom units of 115/116 m² and larger four-bedroom units, with the smallest units priced under 10 million yuan, making them attractive to buyers [10]. - The 129 m² four-bedroom units have struggled in sales, with only 15 out of 170 units sold, attributed to their less favorable locations within the project [12]. Group 3: Competitive Landscape - The project competes with nearby developments, such as the "Bao Li Chao Guan Tian Jun," which has a lower absorption rate of approximately 25% and a higher average price of about 81,600 yuan/m² [23]. - Jinmao's land cost for Man Yao was 48,000 yuan/m², compared to 56,000 yuan/m² for its competitor, indicating a pricing advantage [24]. - A strategic shift occurred when Jinmao increased its stake in Man Yao to 70% while reducing its stake in the competing project, suggesting a focus on optimizing its operational efficiency [24][26].
北京朝阳土地推介会，金茂马浩缺席