练好内功 才能把潜力激发出来——零跑汽车创始人朱江明访谈（与企业家谈“新”）

Core Viewpoint - The rapid development of China's new energy vehicle (NEV) industry has positioned it as a global leader in production and sales for ten consecutive years, with Leap Motor emerging as a significant player in this sector [2]. Group 1: Industry Challenges and Strategies - Entering the automotive industry posed significant challenges due to intense market competition, high capital requirements, and the need for advanced technology integration [3]. - The NEV sector has faced ups and downs, particularly in 2019 when the market cooled, prompting companies to reassess their strategies and focus on cost reduction and mass-market positioning [4]. - Competing in a "red ocean" market necessitates honing internal capabilities to enhance product quality and pricing strategies [5]. Group 2: Technological Development and Innovation - Companies must maintain profitability and avoid selling vehicles at a loss, emphasizing the importance of market-driven competition to improve product quality and reduce costs [7]. - Leap Motor prioritizes in-house research and development to gain control over core technologies, which is essential for long-term success in the NEV market [8][9]. - The company aims to leverage its technological foundation to innovate continuously, with a focus on quality, cost, and performance improvements [10]. Group 3: Market Outlook and Safety Concerns - The NEV market in China is expected to accelerate, with sales potentially reaching 80% to 90% of the total market share within the next 3 to 5 years [11]. - Safety concerns regarding NEVs are being addressed through advancements in battery technology, aiming to meet or exceed the safety standards of traditional fuel vehicles [12]. Group 4: Human Resources and Corporate Culture - Leap Motor maintains a high proportion of engineers within its workforce, emphasizing the importance of stability and efficiency in its teams [13]. - The company employs an "end-to-end" management approach to enhance creativity and productivity among engineers, supported by equity incentives to foster a sense of ownership [14]. Group 5: Global Expansion and Brand Strategy - The company adopts a collaborative approach with multinational manufacturers to facilitate its global expansion, leveraging established distribution channels for efficient market entry [16]. - Leap Motor aims to balance the benefits of partnerships with the need for brand autonomy, focusing on gradual brand recognition and trust-building in international markets [17]. - The company is committed to localizing its production and product design to cater to global markets while ensuring a strong foothold in the Chinese market [18].