“i茅台”上新首日，2299元的精品茅台也秒空

Core Insights - The "i Maotai" platform has expanded its product offerings, including premium Maotai and kilogram Maotai, following the rapid sell-out of the 1499 yuan regular Maotai [2] - The premium Maotai was sold out on its first day of availability, indicating strong demand [2] - The pricing strategy for premium Maotai on "i Maotai" aligns with market prices, set at 2299 yuan per bottle, which is consistent with the average market price of around 2250 yuan per bottle [2] Product Launch and Sales - Starting January 9, consumers can purchase 500ml premium Guizhou Maotai at 53% vol, with a limit of 6 bottles per user per day [2] - From January 10, additional products including 1L and 100ml gift sets of Guizhou Maotai will also be available for purchase [2] - The premium Maotai is considered a core product within the Maotai product line, referred to as the "waist" of the product hierarchy [2] Market Dynamics - The decision to price premium Maotai at market levels reflects a strategy to allow product prices to align with market demand, as discussed in a recent distributor conference [2] - The demand for premium Maotai is noted to be less than that for regular Maotai, suggesting a more niche market [2] - For genuine buyers, purchasing at market price offers assurance of authenticity, while it poses higher risks for ordinary speculators [2]