XIAOMI(HK:01810) Sou Hu Cai Jing·2026-01-09 04:43Core Viewpoint - Lei Jun addressed multiple trending topics during a live stream, including the KOL incident and a significant drop in followers, which has sparked discussions on social media [3][4]. Group 1: KOL Incident - The KOL incident was serious not because of criticism towards Xiaomi, but due to derogatory comments made by the KOL about Xiaomi users, which the company cannot tolerate [4]. - Xiaomi's public relations team has faced ongoing negative sentiment for the past eight to nine months, leading to fatigue within the team, and the company has decided to criticize and penalize them for their actions [4]. - Xu Jieyun, head of Xiaomi's public relations, apologized during the live stream, acknowledging mistakes made by the team [4]. Group 2: Marketing and Social Media - Lei Jun expressed discomfort with the term "marketing," stating that he has become wary of it due to past experiences and emphasized the need for accuracy in marketing efforts [5]. - He clarified that the label of "marketing master" was exaggerated and originated from a competitive entertainment program, which was intended as a joke but was misinterpreted by competitors [5]. - Regarding a drop of over 200,000 followers, Lei Jun noted that this represents only 0.6% of his total followers, attributing the decline to a challenging period and a lack of video content [5]. Group 3: New Product Announcement - The new generation SU7 electric sedan is set to launch in April 2026, with a starting pre-sale price of 229,900 yuan [6]. - Lei Jun stated that due to rising overall costs and the addition of several high-end features, it is challenging to maintain the same price while increasing the product's value [6].