1499元飞天遭疯抢，茅台降价潮下的抢购悖论

Core Insights - The article discusses the contrasting perceptions of Moutai's sales performance, highlighting the ongoing demand for its official product despite claims of poor sales in the market [2][17]. Group 1: Consumer Behavior - Moutai has established itself as a status symbol, making it more than just a beverage; it is perceived as a gift that conveys respect and importance during social gatherings [4]. - The official price of 1499 yuan serves as a psychological anchor for consumers, making them feel they are getting a good deal compared to previous inflated market prices [6][8]. - Consumers are increasingly cautious about counterfeit products, leading them to prefer official channels like the iMoutai app for purchasing genuine products [10][13]. Group 2: Market Dynamics - The perception of Moutai being "hard to sell" primarily applies to high-priced products held by middlemen, while the official channel's reasonably priced genuine products continue to sell well [19]. - The demand for Moutai is particularly strong during festive seasons, such as the New Year and Spring Festival, when consumers are more willing to purchase for family gatherings [16]. - The article suggests that Moutai's strategy of maintaining stable pricing and ensuring product authenticity has resonated with consumers, contrasting with other brands that rely on price increases and stockpiling [21].