Cinda Securities(SH:601059) Zhi Tong Cai Jing·2026-01-09 08:09Group 1 - The core viewpoint of the report is that the investment system in the media and internet sector will shift towards high-quality assets in both the traffic distribution and content supply ends due to the uncertainties and opportunities brought by AI [1] - The emergence of AI Agents is expected to redefine the flow distribution logic, transitioning from a "time consumption" model to an "efficiency-first" model, where companies with operating system bases or super Agent platforms will gain new distribution rights and bargaining power [3] - The content supply side will experience a significant increase in production capacity due to AIGC technology, leading to a revaluation of scarce data and IP, while the value of mediocre content will decline [4] Group 2 - The AI era is marked by a shift from traditional app-based interactions to intention-based interactions, with AI Agents becoming the new super entry points for traffic distribution [2] - The gaming industry is expected to evolve with AI becoming a core engine rather than just an auxiliary tool, enhancing user experience and interaction [5][6] - The film and television sector is anticipated to see a differentiated box office performance, with potential catalysts including blockbuster films, AI video model releases, and favorable policies [7] Group 3 - In the advertising and marketing sector, programmatic advertising companies are expected to see growth as advertisers focus more on ROI conversion effects, with programmatic platforms outpacing overall market growth [8]