Core Insights - BMW Group achieved global sales growth in 2025, delivering over 2.46 million BMW, MINI, and Rolls-Royce vehicles, with China remaining the largest market, accounting for over 625,000 units sold [1][5] - The company emphasizes resilience and adaptability in a challenging automotive market, planning to introduce more attractive products and deepen local partnerships in China [1][5] Sales Performance - The BMW 3 Series family maintained its position as the top seller in its segment for 15 consecutive months, with high-end models making up over 50% of its sales [3] - The BMW 5 Series averaged over 10,000 units sold per month, being the only luxury model to achieve "all excellent" ratings in global safety assessments [3] - The BMW M brand saw a strong performance in China, with a year-on-year sales increase of 27.9%, surpassing 10,000 units for the first time [3] R&D and Innovation - BMW has established the largest R&D network outside Germany in China, including four innovation hubs and three software companies, to better respond to local consumer needs [5] - The company is preparing its Shenyang production base for the mass production of new generation models, investing in AI, cylindrical batteries, and smart manufacturing [5] - BMW has deployed its self-developed AI platform "GAIA" extensively in China, enhancing its operational capabilities [5] Product Strategy - In 2026, BMW plans to launch approximately 20 new products, including the long-wheelbase version of the new generation BMW iX3, which will debut globally in the first half of the year [7] - The new generation models will feature innovative technologies such as panoramic iDrive and the unique "BMW Driving Control Super Brain" [7] - The technology cluster from the new generation models will be applied to all future BMW vehicles [7]
关键细分市场稳健增长 宝马集团2025年在华交付超62.5万辆