Core Insights - The rise of new professions in the live streaming industry is providing young people with new employment opportunities, particularly in the context of the digital economy's rapid growth [2][3] Industry Overview - The live streaming economy has evolved from a chaotic initial phase to a stage where quality content is paramount, requiring skilled professionals to create and refine such content [2][3] - The industry is experiencing a significant demand for specialized roles, with the number of active agents on Douyin increasing from 260,000 to 350,000 from 2024 to 2025, indicating a robust need for professional talent [3] Job Growth and Professionalization - New roles in the live streaming sector, such as group broadcast directors and content planners, are emerging, reflecting a trend towards specialization and professional growth [3][4] - Positions like camera operators require a combination of physical, mental, and aesthetic skills, with a clear career progression from apprentice to lead operator [3] Regulatory Developments - The recognition of online broadcasters as a formal profession by the Ministry of Human Resources and Social Security in July 2024 signifies governmental acknowledgment of the job's legitimacy and the industry's structured nature [5][6] - Regulatory measures have been implemented to ensure compliance and quality in the industry, including the establishment of legal responsibilities for platforms and broadcasters [6] Content Quality and Industry Transformation - The live streaming ecosystem is transitioning from a focus on sensationalism to one centered on content quality, with platforms like Douyin categorizing content into 16 major categories and 53 subcategories [6] - The average increase of one broadcaster in the performance live streaming sector can create two additional jobs, highlighting the sector's potential for long-term growth [6] Societal Perception and Acceptance - The emergence of new professions in live streaming addresses young people's desires for flexible employment and self-actualization, while also creating numerous high-quality job opportunities [7] - There is a call for society to adopt a more open mindset towards the value of new professions, recognizing their professionalism and technical requirements [7]
团播运镜师、编舞师……直播产业为年轻人打开职业新天地